Ted Baker's European retail, ecommerce division is headed for administration, while the North American branch of the company is operating as normal.
’s U.K. and European retail and e-commerce business into administration six weeks after a relationship with a local partner turned sour.
The brand management giant removed AARC as a shareholder in the Ted Baker business and brought in a new, independent board to manage operations in AARC’s place. Authentic Brands Group He added that Authentic had hoped for a better outcome for the Ted Baker employees and stakeholders, and confirmed that Ted Baker will continue to operate online and in stores. According to British media reports, hundreds of jobs are at risk.
It is understood that Authentic remains in “advanced discussions” with several potential operating partners to the Ted Baker brand.
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