Tems Stopped ‘Worrying About What People Think’ — And Became One of Africa’s Biggest Stars

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Tems Stopped ‘Worrying About What People Think’ — And Became One of Africa’s Biggest Stars
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Tems, Billboard's 2024 Women in Music Breakthrough recipient, reflects on African music, her Billboard chart success, her debut album and more.

Tems photographed by Zoe McConnell on January 10, 2024 in London. Styling by Violetta Kassapi. Hair by Sheena Adae-Amoakoh at A-Frame. Makeup by Saba Khan using Pat McGrath Beauty. Manicure by Aleyah Sansui. On-Site Production by Joel Gilgallon at JOON Creative. Ester Manas dress, Nona the Label hat, Mugler earrings, Dinosaur Designs rings, Natasha Zinko and Swarovski necklaces.

Such self-assuredness comes naturally to the artist born Témìládè Openiyi, whose Nigerian mother broke with Yoruba tradition by choosing her daughter’s name — a role typically reserved for the father’s side of the family — because “God told me,” Tems’ mother explained on’ “Témìládè Interlude.” Growing up, “everybody just called me Temi. Nobody really called me by my full name. It wasn’t something that was on my mind,” Tems says.

That extended to the ways others tried to categorize her music. “Afrobeats” has become a catch-all term for popular music emerging from West Africa, but Tems says her music, which encompasses neo-soul, R&B, reggae, hip-hop and Afrobeats, “doesn’t perfectly fit into one genre.” And she has been touted as a leader in the subculturalmovement, which emerged in the mid-2010s among young Nigerian creatives who found nontraditional ways of expressing themselves through music and fashion.

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