Temu, a Chinese shopping app known for its affordability and direct-from-factory model, has dethroned established social media giants to become the most downloaded iPhone app in the UK for 2024.
Chinese shopping app Temu has become the UK’s most downloaded iPhone app of 2024, according to new App Store data from Apple. The Chinese shopping app , which operates a direct-from-factory model, has struck a chord with UK consumers and beaten out established online giants such as Facebook, Twitter and WhatsApp. Globally, Temu leads in 24 major markets, including the United States, Germany, Spain, Ireland, Australia, and South Korea.
It also ranks second in competitive markets like Italy, France, and Japan. In the UK, Shein was the second most downloaded app, followed by Threads, Vinted, ChatGPT, and TikTok. Other top performers included Tesco, Google, Microsoft Authenticator, Telegram, Uber, YouTube, and Gmail. Temu’s rise reflects changing shopping habits, with consumers seeking affordability and convenience in increasingly competitive digital marketplaces. But the brand’s success hasn’t been without controversy. A 2024 survey found that a whopping 94% of respondents didn’t trust the app, and Temu has been previously accused of mishandling customer data. But the concerns haven’t stopped its rapid ascent among iOS users, underscoring the strong demand for budget-friendly shopping options. Elsewhere, the most downloaded paid-for app is proxy utility Shadowrocket, reflecting users’ growing interest in privacy-focused tools.. On iPads, streaming apps like YouTube, Netflix, TikTok, and Disney Plus dominated, while social media platforms such as Instagram, Threads, and WhatsApp were more popular on iPhones. The games charts for 2024 also offers some intriguing insight
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