Tesco could be 'breaking the law' by 'misleading' customers over pricing, Which? says
Tesco’s lack of clear pricing on some food and drink promotions “could be breaking the law”, according to Which?
Tesco said in response that its price labelling has been “formally endorsed” by Trading Standards, after it asked to organisation to review its Clubcard Prices promotions. It added that it is “disappointed” by the “ill-founded claims” by Which? Meanwhile, a Clubcard label showed the bottle on offer, at £3.50 for the same 700g bottle, but there is no explanation of the unit price, which would be 50p per 100g.
“At this time of crisis, supermarkets cannot cut corners; they have a duty to ensure pricing is clear so that customers can get the best value.
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