They hope it will attract more people to the aisle and cut down o n food waste
Supermarket giant Tesco have introduced a new change to their reduced section, which is set to improve the way people make purchases.
Previously, the yellow-stickers were placed in an unmarked shelf at certain times of the day but now the marked areas will rolled out to 100 stores by Christmas and more throughout next year.The permanent signage, according to MEN, hopes to help customers as an increasing number of customers seek out the items in an effort to cut costs with the cost of living crisis. The facelift for the areas will include new banners reading ‘Reduced in price. Just as nice’.
Sign up to Glasgow Live's newsletter Get all the latest Glasgow news and headlines sent straight to your inbox twice a day by signing up to our free newsletter.The morning newsletter arrives every day before 9am and the evening newsletter, manually curated by the team, is sent between 4pm and 5pm, giving you a round up of the most important stories we've covered that day.Tesco said the drive to encourage shoppers to the deals was also part of its ongoing efforts to cut food waste.
Meat products are the most popular reduced item, followed by ready meals, vegetables and desserts. Of those who watch for yellow sticker reductions, 71 per cent said they were a cheaper option when they want to eat the food straight away and 51 per cent said it was a cost-effective way to stock up the freezer.
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