Tesco Launches Exclusive Nutella Donuts: Are They Worth the Hype?

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Tesco Launches Exclusive Nutella Donuts: Are They Worth the Hype?
Nutella DonutsTescoChocolate Spread
  • 📰 Metro Newspaper UK
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Tesco's new Nutella Donuts are taking social media by storm, with shoppers raving about their fluffy texture and intense chocolate hazelnut filling. The limited-edition treat, sold in a twin pack for £2.65, is currently only available at Tesco but is set to roll out nationwide in May. While some have criticized the price, the majority of consumers seem eager to try the latest addition to the supermarket's bakery aisle.

Tesco shoppers are going crazy for a new exclusive product: Nutella Donuts . These soft, fluffy ring donuts are filled with the iconic chocolate and hazelnut spread, dusted with sugar on top. Sold in a twin pack for £2.65, they're a limited-edition treat available only at Tesco for now. The supermarket giant plans to roll them out nationwide in May if they prove a hit with customers.

This launch follows the success of Nutella Muffins, which debuted in February 2024 and are already flying off the shelves at Tesco, Morrisons, and Iceland. Social media is buzzing with positive reviews from Tesco customers who are calling the donuts 'amazing' and 'to die for.' One shopper, Katie Ann Dresser, shared: 'Got some yesterday they taste amazing.' Karen Richards added: 'We tried these at our conference they are to die for.' And Sharn Tatton agreed, writing: 'They look so nice.' The donuts have been available in other parts of Europe, garnering praise for their soft texture and intense Nutella flavor. Instagram user @assaggodogisto wrote: 'Since the opening, you are immediately greeted by a very good scent, while the texture is very soft and delicate. When you bite into the donut it’s very soft, but with slight crunch given by the sugar grains on the surface.’ They concluded that the key difference between these donuts and other supermarket bakery treats is the 'stuffing', which is evident in every bite. 'It feels good without weighing everything too much. The taste of the cream is sweet and intense, that sets the mythical Nutella apart.'Not everyone is enamored with the new Nutella offering, though. Some shoppers have expressed disappointment over the price, deeming it a 'rip off.' Mark Teagles, for example, suggested buying a family-sized pack of regular donuts and a jar of chocolate spread as a more cost-effective alternative. Others have questioned whether the donuts contain enough Nutella filling, with Sheri Kenworthy jokingly asking on the Snack Reviews group on Facebook: 'is the Nutella in the room with us?' Despite some reservations, the majority of consumers seem eager to give the new Nutella Donuts a try. Mathieu Maggi, marketing director Nutella UK & Ireland, expressed excitement about the launch, stating: 'We’re excited to give Nutella lovers a new way to enjoy the unique taste of Nutella they know and love. Nutella has always been about creating joyful moments and we’re confident that Nutella fans will love sharing the newest addition to our bakery range together.' This launch comes on the heels of another chocolate-related announcement: Cadbury's collaboration with Biscoff.

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Metro Newspaper UK /  🏆 61. in UK

Nutella Donuts Tesco Chocolate Spread Bakery Treats New Product Launch Social Media Reviews Cadbury Biscoff

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