Rules mean some people are not allowed to get the lowest prices for some items in major supermarkets and shops
Some groups of people are being “excluded” from accessing lower prices offered by major retailers’ loyalty schemes, according to Which? Vulnerable groups in society such as young carers and homeless people may find themselves excluded from lower prices at some stores, it warned.
Researchers found that customers have to be 18 or over to join loyalty schemes at Lidl, Sainsbury’s, Tesco and Waitrose – but 16 at Co-op and Morrisons. For Co-op and Sainsbury’s, consumers under 16 can get a junior membership or be added to a parent or guardian’s account to access loyalty scheme prices. Shoppers must be 13 to access Boots and Superdrug’s schemes, Which? said.
A Boots spokesperson told Which?: “At Boots we are committed to providing great prices and value for money for all customers through a wide range of deals, discounts and promotions. Anyone aged 13 or above with a UK postal address can also join the Boots Advantage Card scheme. Members can benefit from personalised and exclusive offers in-store, online, through our app and in our mailings.”
Lidl said it remains mindful of those unable to access a smartphone or tablet and continues to offer in-store promotions through Pick of The Week offers. It said its age restriction in place is in line with legal requirements relating to elements within the app such as certain promotions or partner offers, including those where adult consent is required.
A Superdrug spokesperson said: “As an accessible retailer, we aim to offer great value to all our customers. Every month we give our loyal health and beauty card members access to hundreds of health and beauty products at a lower price.
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