Over the summer, the Texas A&M Aggies played host to two international soccer squads and country music Hall-of-Famer George Strait as a way to expand the usage of Kyle Field, attracting new crowds and profiting in the process.
Boasting crowds of over 100,000 was normal for the Maroon & White, especially when big-time opponents like Nick Saban's Alabama or Dabo Swinney's Clemson came to town. Even in low-stakes games, the Aggies drew fans in to watch Saturday football.
Oct 30, 2022; Nashville, TN, USA; George Strait performs during a 'Coal Miner's Daughter: A Celebration of the Life & Music of Loretta Lynn' memorial concert at Grand Ole Opry House Sunday, Oct. 30, 2022 in Nashville, Tenn. Mandatory Credit: George Walker IV-USA TODAY NETWORK / The Tennessean-USA TODAY NETWORK
The final net revenue to Texas A&M athletics for both events crossed $6 million: $2.6 from the soccer match and $3.9 from George Strait.
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