A seldom-noticed banner atop the Texas Rangers website recently changed, but a team executive said it has nothing do with June being Pride Month.
"Run It Back" had been on the Rangers' website for the first couple of months of their World Series championship-defending season.The change in slogans, however, was planned months ago by the club's marketing team, which will unveil a new slogan "Big Bright Stars" soon, according to a Rangers executive who preferred to remain unnamed. The marketing team has four specific slogans planned throughout the season.
According to the executive, the banner change was just unfortunate timing and wasn't a dig at Pride Month, as some fans on social media have asserted. Straight Up Texas, or #StraightUpTX, has been the club's main slogan for the past four seasons. It is used on all sorts of club marketing and promotional material.
"It certainly wasn't done intentionally or to make some sort of statement," the executive said. "That's ridiculous." The Chicago Cubs held MLB's first Pride-themed night at Wrigley Field in 2001. The Houston Astros were the last MLB club to officially add a Pride Night in 2021. The Texas Rangers — the only MLB team without a Pride Night — have changed their website banner. Here are screenshots from May 29 vs. today."Our commitment is to make everyone feel welcome and included in Rangers baseball," the Rangers said in a release a year ago. "That means in our ballpark, at every game, and in all we do – for both our fans and our employees. We deliver on that promise across our many programs to have a positive impact across our entire community.
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