Texas Longhorns receiver Johntay Cook II will be a brand ambassador for Beats by Dre headphones this season.
The sophomore speedster is teaming up with Beats by Dre headphones as a brand ambassador for the second-ever "Beats Elite" class, the company announced Wednesday, in what is being called "the premier NIL program for college football.
"New to 2024, Beats has teamed up with Learfield to secure intellectual property rights for each student’s university in a first-of-its-kind partnership, and the brand will create bespoke headphone and speaker designs with the institutions’ iconic marks," Beats by Dre said in a press release Wednesday. "These exclusive pieces can be seen on the players, both on and off the field, throughout the 2024 college football season.
As a freshman last season, Cook II was buried within a talented depth chart that featured future NFL receivers like Adonai Mitchell, Jordan Whittington and Xavier Worthy. In 14 appearances, he had eight catches for 136 yards, snagging passes in seven different games. This included a 51-yard reception he had in the 38-6 win over Baylor.
Cook II and No. 4 Texas will kick off the regular season at home against Colorado State on Saturday, Aug. 31.
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