Borre Akkersdijk, co-founder of Dutch textile innovation studio and clothing label Byborre, was drawn to the textile industry because it was one of the few sectors that had yet to be truly modernised. Textiles, of course, were a key driver of the Industrial Revolution. And, much later, the boom of...
for their products, they mostly choose from what is on the market, or visit industry fairs in search of something that comes closest to what they have in mind. So paradoxically, while brand designers best understand their end users, it is textile manufacturers who are driving the product. It is this misalignment which, over the last decade, Byborre has addressed in its mission to build a new ecosystem. ‘We flipped the supply chain the other way around,’ says Akkersdijk.
Byborre Create breaks down the supply chain into four simple design steps, and guides brands through an intuitive workflow: firstly, determining the function of the fabric – be it for clothing, interiors or automotive – and choosing suitable yarns from the platform’s curated and vetted library; secondly, exploring knit types to find the perfect weight and structure to match their creative vision; thirdly, composing the colour; and finally, adding aesthetic elements to infuse their brand’s DNA...
Akkersdijk points out that the textile industry’s R&D process can be staggeringly wasteful. ‘As a creator, if you don’t have influence in that process, how can you control your impact?’ he says. So Byborre set up a hub in Amsterdam for R&D and sampling. When creative needs have been defined, a thorough production brief is sent to the respective factories. ‘The machines here mirror exactly those in the factories that we have licences with.
Happily, Byborre isn’t short of like-minded stakeholders in the industry. Collaborators, many of whom already use Byborre Create, include AZ Factory,
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Taylor Wimpey profits show what a waste Sunak’s stamp duty giveaway was | Nils PratleyThe housebuilder and its rivals did not need help from the taxpayer to get through the pandemic
Read more »
South Park creators pledge 14 new films for Paramount+, as service prepares to launch in UKParamount+ is the latest streaming platform to join the UK market as it attempts to take on established brands such as Disney+, Amazon Prime Video and BritBox.
Read more »
Heart app aims to cut NHS waiting lists in north WalesCardiac patients will be monitored remotely by mobile phone during a trial of the app by clinicians.
Read more »
Iranian mother cut off for questioning CRT during board meetingA Pennsylvania school board president is being called to resign after he cut off an Iranian mother who spoke out against CRT during a school board meeting and had her escorted out by police.
Read more »
London riots: Youth services cut in half since unrestLondon's young people have missed out on £240m of investment over the last 10 years, figures show.
Read more »
Addison Rae Flaunts Underboob In Teeny Weeny Yellow BikiniAddison Rae Delights Fans With Teeny Yellow Cut-Out Bikini
Read more »