This article highlights the 10 best logos of the 2020s, showcasing their impact on brand identity and cultural shifts. It features logos from brands like OneFootball and M.AD School of Ideas, analyzing their design elements and the reasons behind their success.
We're halfway through the 2020s, and so far it's been a fantastic decade for logos. In contrast with the bland minimalism of the 2010s, the latestIn this article, we've gathered together the 10 best to date, and gathered expert opinion to explain just why they work so well. These logos are more than just visual identities – they encapsulate cultural shifts, technological progress and the ethos of their respective brands.
"Designing this dynamic logo built around a custom variable font allows each letter to shift and transform in response to sound and music," says Alex Andlaw, founder and creative director at."It’s a simple yet clever idea, with a fluidity that mirrors the symphony’s vibrancy. And the accompanying motion work is truly inspiring stuff."for our Creative Bloq at 10 Awards, brought refreshingly retro-yet-modern vibes to the fast-food giant.
"Paying homage to the site's monumental scientific achievements, this work blends geometric design with bold sixties typography, nodding to its space-race era roots. The result is a flexible, visually arresting identity that inspires curiosity and wonder."One of the biggest tech stories of the decade has been the splintering of social media, with changes at Twitter andprompting the rise of several new platforms.
"To design purists seeking revolutionary statements, this might seem unremarkable," he concedes."It doesn't scream, disrupt, or talk of revolution. Plus there’s no neon. But that's precisely why I like it.understood that for a building society, true innovation lies in subtle refinement," he explains."By positioning Nationwide as the 'dependable disruptor', they've created a logo that feels both familiar and fresh.
A bit of a mouthful, right? So last year they relaunched Sinfonia Smith Square, along with a logo that fuses classical traditions and youthful energy.
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