How a company that started out in a chicken shed became Britain's biggest watch brand
Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up hereOn a sunny summer afternoon, Esquire takes the train from London to Maidenhead, strolls down the high street, turns right at Wenzel’s the Bakers, passes the Santander and the HSBC, and knocks on the door of a former solicitors’ office, which now houses one of the UK’s biggest horological success stories.
In spring 2025, Christopher Ward’s range will grow yet again, as it releases what it suspects will be the next ‘Bel Canto moment’: a brand-new design that Esquire has seen, but is currently wreathed in secrecy. Elegant and balanced, it will open up an entirely new genre of timepiece to the Christopher Ward customer . As the designs are finalised and the launch looms into view, Brackfield has been in constant contact with both France and the team in Switzerland.
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