The impact of the success of the 2023 Women’s World Cup and the Matildas has not only transcended sport but created great hope for the Australian team at next year’s Paris Olympics.
The success of the 2023 Women’s World Cup and the Matildas has not only transcended sport but created great hopes for the Australian team at next year’s Paris Olympics.The Matildas’ performance, coupled with the huge interest in the FIFA Women’s World Cup, demonstrates – decades after the Sydney Olympics and ahead of the 2032 Brisbane Olympics – that Australia can successfully host major international sporting events.
It is hard to imagine Australia’s finest footballers sewing their own Australian crests onto their team tracksuits. But in 1988, when the Matildas arrived at their first world tournament, that is indeed what they did. Twelve years later they would bare all in a nude calendar to raise money to fund their program.Hard, too, to imagine footballers daring to publicly challenge the federal government’s lack of support for their sport at a climactic moment.
The Matildas’ audience easily surpassed previous benchmark events such as the 2003 men’s Rugby World Cup final, which attracted an average audience of about 4 million. More than 8 million people watched Cathy Freeman win gold at the 2000 Olympics under the previous ratings scheme. And even when the gold had rubbed off, nearly 3 million watched them go down to Sweden in the third-place play-off in Brisbane on Saturday night.
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