Dexter Gordon has worked with AND1 for over a decade. He believes their mixtape players should be in the Basketball Hall of Fame. From how they dressed, how they played the game, the trash-talk tees, basketball changed because of an iconic brand.
“What’s wrong? Momma forget to pack your game?”“Growing up in New York City playing streetball and basketball, trash talking was part of the game. That could really throw you off your game,” said AND1 Mixtape Tour star Shane Woney, better known as “Shane the Dribbling Machine” because of the way he handled the basketball and frustrated defenders.
The ballhandler’s name: Rafer Alston. He earned the “Skip To My Lou” nickname from Tango while playing on the streetball courts. That videotape would soon be known as the “Skip tape.” AND1 edited and reprinted 50,000 copies in 1999, and it became the“I didn’t have any idea about the direction the tape was going and how it would capture the hearts and minds of everyone,” Alston said. “Everything was happening so fast. We were ascending into rock-star status.
The AND1 mixtapes became a cultural phenomenon in the early 2000s. Mixtapes in the earlier distribution days were given as a gift to those who purchase AND1 products. Roughly 200,000 of the Skip tapes were distributed in three weeks. Woney said it was a weird feeling at first — almost like “more of a scam” — to have so many people watching the tapes, considering they were professional basketball players at the time. But once business picked up, streetballers were being eyeballed similarly to movie stars. More importantly, NBA players were taking notice.“Most of them were passionate because they come from where we come from,” Woney said of the NBA players.
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