📽️Last Thursday, the 25th Bond film touched down in cinemas – promising salvation to the sector. But would audiences flood back in numbers equivalent to pre-Covid times?
Since cinemas across most of the UK and Ireland reopened in May after a long enforced lockdown, venues have enjoyed mixed fortunes. On the one hand, the market has been vastly more successful than for the equivalent reopening period last year, which suffered from a dearth of commercially potent titles. On the other, despite solid successes such as Black Widow and Free Guy, cinemas have lacked those giant hits that traditionally drive so much of the UK box office.
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