The US government's Apple lawsuit leans on the social cost of not owning an iPhone, an unusual argument for antitrust.
Back in 2022 at the annual Code Conference, where tech luminaries submit to onstage interviews, an audience member asked Apple CEO Tim Cook for some tech support. “I can’t send my mom certain videos,” he said; she used an Android device, which means she can't access Apple’s iMessage. Cook’s now-infamous response: “Buy your mom an iPhone.
“Kanter basically said, ‘We’re trying to make this body of law accessible to ordinary human beings and take it away from the technicians,’” Kovacic says. “Storytelling is overstated in some ways, but my sense is that a lot of work went into this filing.” Apple has rejected the DOJ’s allegations.
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