The first Apple logo looked... interesting.
Is that Steve Jobs reclining under a tree? Of course not. It's Issac Newton, waiting for the theory of gravity to hit him, literally. The first Apple logo looks more like a logo design for an antique book shop or even a pub rather than the world's leading tech company. 'Apple Computing Co' appears in all caps in a ribbon wrapped around what looks like an engraving of the famous English physicist.
Is Newton's Apple moment where Apple took its name from? It seems not. Jobs said in a press conference in 1981 that he just liked Apples, so it seems the connection to Newton was more of an afterthought. The logo was designed by the slot machine entrepreneur Ronald Wayne, who left Apple just days after the company was founded. His logo design didn't last that much longer.
Janoff’s design was remarkable for its simplicity. A 2D apple with a bite taken out of it. That alone might have looked a bit too minimalist for the time, but the Apple was given its famous rainbow colouring, making it really stand out among brands of the day. Was the bite mark in the Apple a tribute to Alan Turing, who killed himself by eating a poisoned Apple? Nope, that's one of those logo urban legends. The reason for the bite was to clarify it clear that the fruit is an Apple since with no reference to help us gauge proportion, it could just as easily be a cherry. The bite also allowed the word 'apple' to initially be placed inside the space in the Apple.
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