The Balvenie is bringing its distillery experience to the world through global travel retail, starting with an immersive installation at Incheon airport in South Korea. The installation offers a taste of the distillery's heritage, rare whiskies, an audio tour, and soundscape from the distillery. With travel recovering from the pandemic, The Balvenie aims to make travel enjoyable and novel.
It’s impossible to bring all the whisky lovers of the world to Scotland to visit The Balvenie distillery, located in a quiet part of Dufftown by the River Spey. But The Balvenie has done the next best thing: It’s bringing the distillery and its Malt Masters’ stories to the world, via global travel retail .
The Balvenie Sixty installation at the Incheon airport in South Korea marks the debut of an immersive experience that gives you a taste of its heritage with a selection of rare whiskies; an audio tour narrated by Global Brand Ambassador Charles Metcalfe and Korean ambassador Mijung Kim, highlighting the last six decades of The Balvenie’s journey; and even a soundscape of actual audio from the distillery. With global travel recovering strongly from the fallout of the global pandemic, The Balvenie is finding new and innovative ways to make travel both novel and enjoyable.Perrier-Jouët Joins Forces with Designer Fernando Laposse for a New Art Installation at Design Miami At the center of The Balvenie Sixty installation is a single whisky, and a single man: David
The Balvenie Distillery Global Travel Retail Immersive Experience Rare Whiskies Audio Tour Soundscape Pandemic Recovery
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