From M&M's spokesperson stunt to Busch Beer's clever use of Sarah McLachlan, here’s a roundup of the most noteworthy commercials that have launched in advance of the big game
, and the buzzy, big-budget commercials between the main events. It’s no secret that the most watched U.S. television program, airing on Fox, features the most expensive ads of the year, with advertisers shelling out upwards of $7 million for a 30 second slot. Total ad revenue for pre- and post-game commercials for last year’s event was overYear after year, advertisers continue up the ante to create the most memorable, star-studded campaigns.
Here’s a roundup of the most noteworthy commercials, as well as some of the misses, that have launched in advance of the big game.It’s an unlikely choice for a beer commercial to feature a non-alcoholic product, but Heineken makes it work. The Dutch beer company’s Super Bowl commercial celebrates sobriety with their Heineken 0.0 beer, which contains 0% alcohol. With the help of Paul Rudd’s Ant-Man character, ahead of Marvel’s Feb.
for the U.S. government to welcome more refugees, Silverstone references her iconic movie slang: “Don’t bug, your girl is back.”Uber One, a membership for exclusive deals on Uber and Uber Eats, partnered with rapper Sean Combs, better known as Diddy, to bring out some major music throwbacks. The commercial begins with Diddy sitting in his Combs Global office as the Uber One team requests that he produce a jingle for their product.
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