From instantly recognisable emblems like Chanel and Versace to up-and-coming designers, here are the best fashion brand logos.
Louis Vuitton
As we come to the end of the ‘quiet luxury’ trend for disguising brand names, we’re seeing a revival of prominent monograms like 'LV'. However, you might not realise the chequered Damier pattern that often accompanies the LV logo is trademarked as well – Zerbo notes that “it’s good branding practice to have an arsenal of multiple different trademarks.”, a brand beloved by both skaters and fashionistas.
Supreme remixes its logo for store openings, tongue-in-cheek imitations of other brands, and art tributes. Collaborations are Supreme’s bread and butter, with A Bathing Ape, Louis Vuitton, Playboy and even Oreos getting involved – some savvy shoppers listed the Oreos on resale sites for $500.
Both the H&M Group and the UK PR company representing COS declined to comment on the redesign, but Bowie and Airey wonder if the heavy reliance on negative space may have made it difficult to replicate for different products and purposes – “at small sizes, on embroidery, for instance,” suggests Airey. Having spotted the old logo outside my local COS store in Bristol, I’d be happy if they didn’t get round to erasing all traces of it. Long live the sculptural COS wordmark.
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