Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
, they grab your attention. Secondly, they instantly summon up a sinister and spooky atmosphere. And thirdly, they encapsulate the essence of the story, often becoming iconic symbols of the films in their own right.
"There are stakes here," he continues."It’s light versus dark, good versus evil. The whole composition of the shot is beautifully elegant; light floods out of a room, while a mysterious figure, an inverted beacon in the fog, stands expectedly; poised. It gives you the sense that something major is hanging in the balance and awaits resolution.
One of its most significant aspects was its biting social commentary. Romero used the zombie outbreak as a lens through which to critique the rampant consumerism and mindless conformity of modern American society. The choice to set the film in a sprawling shopping mall was a particularly potent metaphor, as the survivors sought refuge amidst the trappings of a materialistic culture that had ultimately failed them..
"There are so many classic horror movie posters but the best has got to be Halloween," argues Lauren Richardson, senior account executive atIt even has a creepy hidden detail that was done by accident, she adds."The poster features the hand of Michael Myers holding a huge knife, which melts into a pumpkin, along with a teasing tagline.
"The image of the little girl in front of a glowing TV screen is instantly chilling, perfectly showcasing the supernatural terror of the film," he continues."Its simplicity and haunting imagery have made it an iconic piece of horror movie marketing that continues to be recognisable with audiences over 40 years on."A Nightmare on Elm Street was another landmark horror with an innovative premise.
This fresh, youth-oriented perspective on the vampire myth allowed the film to explore the complexities of adolescence within the framework of the horror genre; a clear forerunner of everything from Buffy to the Twilight movies. The film also broke new ground in its depiction of a strong, capable female protagonist. Clarice Starling, as played by Jodie Foster, exhibited a determination, intelligence and emotional depth that challenged traditional norms in the genre, helping pave the way for a more nuanced representation of women on screen..
In other words, the brilliance of the poster lies in its simplicity."It's not trying to show you everything," says Sammi."It's inviting you to imagine yourself in that terrifying scenario. It's like a direct line to your deepest fears, making it one of the most effective and evocative horror movie posters of all time."Throughout the 21st century, horror films have felt like cover versions of the old hits.
"Absurdist horror's blend of confusion, intrigue and tension is difficult to convey in a still image," notes Alice Pukhova, creative researcher at."Yet the poster here achieves this and more. A hospital room distorts into infinity, evoking claustrophobia amidst normalcy, with Colin Farrell's character appearing tiny and at the mercy of larger forces. Light barely breaches the dense blackness of curtains, hinting at enlightenment just out of reach.
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The best website builder for small businessesTom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon 1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
Read more »