A look behind some of the most iconic logo designs and what makes them work.
in recent years, some market sectors are traditionally stronger, or more risk-taking, than others. It's easier to create an edgy cultural or artisan brand orRead on for our essential guide to the best logos of all time, according to market sector. McDonalds flipped its iconic 'M' to mark International Women's Day 2018, but not everyone was impressed
How five top brands changed their iconic logos to raise awareness of an important cause. Featuring Lacoste, PRODUCT, Google Doodles, CokexAdobexYou and McDonald's.The world-class logos that played a key role in the success of some of the biggest brands around: Disney, Coca-Cola, McDonald's, Starbucks, Playboy, Ford, BBC, Shell, Nike and Apple.These successful US brands have taken over the world: here's what you can learn from their logos.
We recall some of the best examples of Olympic logo design to date: Helsinki 1952, Mexico City 1968, Munich 1972, Moscow 1980, Los Angeles 1984, Nagano 1998, Athens 2004, Beijing 2008, Sochi 2014 and Rio 2016.The Nike emblem is one of the world's most recognisable, and it's often the simplest ideas that are the best – as proved by this mark created by Portland student Carolyn Davidson in 1971.
If your prime constituency is the design industry itself, your logo needs to pull it out of the bag. Here we select some of the best, including D&AD, Adobe, SXSW and ADC.Having a cool logo is by no means a requisite for design studio success, but these seven agencies have really nailed it. Featuring Moving Brands, The Mill, Flow, hat-trick, Taxi Studio, B-Reel Films and ilovedust.
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