Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
Romance may get dismissed by some as a lightweight genre, but it has the power to truly captivate audiences with enchanting tales of love, passion and heartache. And the best romance film posters play a crucial role in this process, by setting the tone, building anticipation and capturing the essence of the story. , these brilliant designs not only promote the films but also serve as works of art in their own right.
Why was the film so popular? Quite simply, it's just a brilliant, wish-fulfillment drama, crackling with life and energy, packed with wit and pathos, and utterly compelling from start to finish. And if you're in the market for a feelgood ending, you've come to the right place. Its iconic poster, meanwhile, somehow manages to capture all the epic scale, romance and tragedy of the film in a single design. As Karim Salama, director at, puts it:"It exudes a sweeping sense of grandeur and passion, perfectly encapsulating the tragic irony of an epic love story set against the backdrop of a tragic historical event."
Ultimately, though, its poster is remembered for being one of a line of Saul Bass classics. As Claire Bradley, creative director at, explains: "Bass reinvented what graphic design in film could be in the '50s, smashing through the conformity of the grandiose 'classic Hollywood' movie posters." Today he's best known for his designs for suspense thrillers such as Anatomy of a Murder and Vertigo.
On second inspection, he explains, the crack in the frozen lake that supports Carrey and Winslet can be likened to the fragile nature of Carrey's recollections after going through this rash procedure."This scene is positioned above a cropped portion of Carrey's head. His eyes are locked onto the figures of his past and of a couple still exploring the adventures and eccentricities of fledgling love.
A bold and explicit exploration of female sexuality and desire, the film was a milestone in Asian cinema, challenging gender norms and power dynamics, with erotic scenes that were unapologetically graphic. More broadly, its exploration of themes such as class, wealth, power and exploitation resonated with audiences and critics alike; it currently has a 96% rating on Rotten Tomatoes.
In seeing the poster again later, he realised the 'scales' framing the poster were in fact the art deco-printed wallpaper of Elisa's apartment."A small detail adds weight in showing that, in being together, they are in fact home. A relationship between a mute custodian and a fish creature against the backdrop of 1962 Baltimore isn't the easiest sell for most people. But both poster and film succeed in telling the story of a beautiful, if unconventional, romance.
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