These boots were made for 'gramming, and that's just what they'll do
If you haven’t seen the big red boots, then you will. Like the latest strain of Covid, they are coming for you and resistance is futile. They will not sleep until every poor soul has been forced to look upon them and weep. Or laugh. Or both.
, which is just a feed of influencers wearing the brand’s shoes, we can assume that’s what the brand wants them to be, too. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.Take the bomber jacket Kanye West made with Gap as an example. It seems like a long time ago now , but for a brief moment the swollen piece of outerwear was everywhere. Everywhere, that is, except the real world.
Then you have the pieces that make a splash, but retain a tangible value. The new Tiffany Air Force Ones or the carry-on from the imminent collaboration between Palace and Rimowa will exist online as social currency for a little while, then evolve into a traded commodity with a value based on scarcity. The MSCHF boots are currently listed at a 400% premium on reselling sites, but will that last? Their sheer ridiculousness would suggest not.
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