The big squeeze: welcome to the pelvic floor revolution

There are books, podcasts, apps and devices devoted to it. But what’s behind this new obsession with a strong pelvic floor?

– it is inserted into the vagina and you can monitor your exercise achievements on your phone – launched in 2015; the Financial Times recently ranked Elvie 41st, hosted by the broadcast journalist Helen Ledwick, which are aimed at ending the stigma around vaginal prolapse and incontinence and other issues with pelvic floor dysfunction.

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