These are the biggest beauty trends for 2020, according to Instagram.
“The super sculpted contoured look of the 2010s is firmly in the past. In recent years we’ve seen softer variations appear with techniques
, but the next big thing is set to be nontouring, which involves super subtle highlighting to give the skin an ethereal sheen. Watch this space…”Exclusive: Instagram is about to transform the fashion world, according to Eva Chen“As the fastest growing sector of the beauty market, ‘Niche’ or independent beauty has emerged as a leading trend.
. People are on a continual quest for products that cater to their specific needs - from perfumes that perk you up to skincare designed to suit your DNA, and are turning to smaller niche brands to supply this.”“A community-led movement which has gained traction on Instagram has been people embracing their natural look and challenging notions of traditional beauty.
“In an extension of the body positivity movement, young people are also challenging the concept of ‘perfect’ skin by sharing selfies without make-up or filters to. Using the hashtags #skinpositivity and #acneisnormal, people are encouraging others to embrace their skin and empowering them with the confidence to do so.
“There’s also a community committed to driving positive conversations around natural hair, and challenge mainstream media perceptions of
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