The Caitlin Clark Effect and the uncomfortable truth behind it

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The Caitlin Clark Effect and the uncomfortable truth behind it
Iowa HawkeyesCultureOpinion
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Let's be clear: Clark deserves every endorsement deal she's offered. Her appeal as an influencer is heightened by several key factors.

It’s not surprising that corporations are lining up like fans along arena railings to get ’s autograph. The former Iowa star is a transcendent talent who has proven she is as proficient at breaking viewership records as scoring marks, drawing capacity crowds at home and on the road and even attracting 17,000 spectators to an open practice during Final Four weekend. Her jersey sold out within hours of her being drafted No.

” The racial component when discussing brand ambassadors may make people uncomfortable, but it’s a conversation that merits consideration. Sue Bird, who is White and gay and one of the legends of women’s basketball, addressed it in 2020 while discussing the league’s inability at that time to capture the country’s attention in the same way that the U.S. women’s national soccer team had done.

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