Five years after taking over Brabus, Constantin Buschmann is pushing the tuner into more varied markets
Constantin Buschmann’s life seems to be the stuff of dreams. Born into German tuning royalty as a result of his father founding Brabus, Buschmann was just 34 years old when he became the firm’s CEO and now lives the sort of glamorous, car-fuelled Insta-life that could make Lewis Hamilton jealous.
Brabus has always had a reputation for the extreme, but it’s clear that Buschmann is pushing it further. In 2022 the Crawler was unveiled, a bespoke off-road buggy for people with a lot of sand in their back garden. While riffing on Mercedes G-Class styling, it’s entirely a Brabus, with all the risks and rewards inherent in doing your own thing.
‘Customers were coming to us and saying, “I love your cars. I know your sales guy. I have a 911 – please can you work on it.” We always said no because we work on Mercedes-Benz. And I thought is there a reason we’re not doing it? If you as a company say you’re not doing it because you’ve never done it is not good enough.’
‘Can we do all this and remain independent? Up to now – yes. But it could change in two scenarios. We could lose it, for internal or external circumstances. Internally, I can’t see them at the moment. Externally, of course, that stuff can always happen with unpredictable circumstances.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Deadpool 3 Trailer Easter Egg Teases Major Avengers Movie 3 Years EarlyAll the latest movie news, movie trailers & reviews - and the same for TV, too.
Read more »
Years after The News’ 2018 report, Atmos Energy still under fire for gas explosionsAtmos has been under fire for explosions near its lines, but the energy company is rarely blamed or held responsible for those blasts, even if they cause...
Read more »
Chiefs beat 49ers in overtime for the first Super Bowl repeat in 19 yearsThe Kansas City Chiefs beat the San Francisco 49ers in overtime Sunday for their second straight Super Bowl title, and third in five years.
Read more »
Adorable Celebrity PDA Moments at the Super Bowl Through the YearsThere is nothing better than a game day PDA moment!
Read more »
Fears Persist 2 Years After Fuel Leak at Hawaiian Naval BaseThe U.S. Navy admitted operator error caused the leak at the Red Hill Bulk Storage Facility in Hawaii, which contaminated the water of 90,000 people.
Read more »