As Mariah Carey, 54, reps Nova checks in a catsuit and trench, Vogue explores the journey of Burberry’s heritage check – and its many and various fans.
The Burberry check – a tartan design first used as a fabric lining in the brand’s raincoats in the 1920s – has long served as a visual barometer of changing tastes. The print first came to prominence in the ’60s, after an experimental Parisian sales clerk turned their store’s trench coats inside out as a visual merchandising technique to welcome Sir Patrick Reilly, who was Britain’s ambassador to France at the time.
In 2002, when Westbrook was papped with her daughter in matching Burberry check kilts, while wheeling a pram in the same Nova pane print, it marked a shift towards it becoming so associated with the so-called “chav” aesthetic , that many more conservative customers temporarily turned their backs on the heritage design. Burberry, overseen by creative director Christopher Bailey at the time, even began to limit production of its most distinctive print.
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