Amazon, Google and Microsoft are offering higher-end, stickier services
Save time by listening to our audio articles as you multitaskThe deal, first announced last November, came weeks after Alphabet, Google’s parent company, unveiled a similar tie-up between, one of the world’s biggest derivatives exchanges. A day before that deal was struck Microsoft Azure announced the rollout of its financial-services cloud. Clients include Morgan Stanley and.
The firms have also managed to cut the costs of hardware by making better use of old machines. Servers need to be upgraded less frequently than first thought, making clouds cheaper to run. The three tech giants have announced extensions to their average server lifetime from three to four years. On July 28th Microsoft went one better and said that it was extending it to six years, saving the firm about $4bn in 2023.
The worry now for cloud providers, however, is that the factors that supported margins are starting to give way. The hyperscalers are increasingly hunting on each others’ turf.are hiring ever bigger sales teams to help target large businesses. Microsoft is trying to increase its appeal to techies. It offers free Azure services to startups, including some provided by Github, a system for tracking changes in software code, which Microsoft acquired in 2018.cut some in December.
The cloud providers offer software for a range of organisations, from gaming firms and government to finance, as the-Nasdaq deal demonstrates. They are buying their way into a health-care cloud, too. In 2021 Microsoft announced the acquisition of Nuance, a health-care cloud provider, for $20bn. In Juneinvested in Oben Health and PeerCapsule, two health startups. The same month Oracle closed a $28bn deal to buy Cerner, which develops electronic health-record software..
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