Cult Gaia's Serita dress has been worn by everyone from Hailey Bieber to Rosie Huntington-Whiteley...
Any fashion fan with an Instagram account will know it’s not just memes that go viral nowadays; ‘It’ pieces are just as likely to generate likes, shares and copious heart emojis. Worrying about turning up to a party in the same shoes/bag/jacket/whatever as someone else is so Noughties, now you just have to get over it. Or if you can’t, then just get it to the grid first., a sandy-hued, form-fitting maxi, and surely this summer’s sexiest spin on a knit.
There are two key ingredients needed for an item of clothing or accessory to achieve viral success status – and this dress has both. The first is celebrity and mega-influencer endorsement.can namecheck Hailey Bieber, Rosie Hungtington-Whiteley and Camille Charriere as fans. Tick! The second is some sort of design flair that makes a piece really standout. That, in this case, has been achieved by the sassy cut-out detailing at the sides. These transform what would otherwise be a charmingly minimal design into a ‘grammable moment.
Cult Gaia’s isn’t the only cut-out dress doing the rounds right now. Similar styles, from the likes of
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