Daisy Knatchbull’s women’s tailoring brand launches a line of wardrobe staples
The first collection, which launches online and in store next month, is intended to complement the brand’s made-to-measure offering, which has grown 111 per cent year-on-year.
Though the pieces, which range from £295 to £2,295, might be “off-the-peg”, they have been designed with their clients’ needs in mind. Rather than using traditional sizing charts, the fit has been informed by data taken from across 2,000 of the women measured by the team’s in-house tailors, to reflect “what the real woman actually looks like”, while all the pieces come with generous inlays so they can be altered in the years to come.
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