The beef between the rappers had largely been serving to boost both of their careers, until it took a darker turn in recent days.
here aren’t many easier ways to jump a level of fame than by joining a feud. For centuries, audiences have been captivated by juicy spats, from Capulets vs. Montagues to Hatfields vs. McCoys. But modern-day internet culture in particular thrives on bad blood. Studies have found that social media algorithmsWhile modern culture loves virtually any dispute, we especially love fights among the hyper-famous. It’s too much work for the average person to figure out who bothare and why we should care.
Lamar, on the other hand, is much more calcified in his persona. He releases music more slowly, and largely takes aim atBut one of the biggest moments of Lamar’s career came in 2013, when he dropped a verse on Big Sean’s “Control” that took aim at his biggest rivals.
When viewed through an economic lens, some cynics argued that the two rivals were actually in alignment and working toward a larger goal: making money for the music industry behemoth Universal Music Group . Drake’s albums on his label OVO are distributed by Republic Records, which is a division of UMG. “Like That,” Kendrick’s first major diss track against Drake, was also a Republic release. And Kendrick’s own label Interscope also happens to be under the UMG umbrella.
But both men are incredibly competitive, and their verbal jousting turned darker and more personal as time went on, with serious accusations piling up on both sides. On May 4, Lamar released “Meet the Grahams,” a searing indictment of Drake’s moral character. He accused Drake of being “master manipulator,” a groomer, a gambling addict; “a narcissist, misogynist, living inside his songs/ Try destroying families rather than takin' care of his own.
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