The End of an Era? The Weeknd Says Goodbye to His Persona

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The End of an Era? The Weeknd Says Goodbye to His Persona
THE WEEKNDMUSICRAP
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This article explores the potential end of The Weeknd's musical persona, while also highlighting the rise of UK rapper Central Cee and the success of Sam Fender's music. It also mentions Lady Gaga's jazz album, which was overshadowed by the flop of Joker: Folie à Deux.

Will 2025 mark the end of The Weeknd ? Not Abel Tesfaye, of course, but his musical alter ego, the nihilistic pleasure-seeker whose sweet voice lights up dark behaviour in some of the most successful songs of the last decade. The Canadian has hinted at doing a Ziggy Stardust and killing off his persona, who stares from his forthcoming album’s cover with tearful eyes. Hurry Up Tomorrow is the last chapter of a trilogy following 2020’s After Hours and 2022’s Dawn FM.

The advance singles are deftly crooned tales of hip-hop hedonism and erotic obsession. There are worse ways to go. There’s a YouTube video showing Central Cee freestyling about the differences between UK and US rap slang on an LA radio show. Jaws drop in the thousands of comments below the video (“OMG he literally educated us in UK slangs while dropping bars”). “They think I’m the one that can bridge the gap,” the west Londoner raps at one point. The boast is true: he’s the best bet to be the first UK rapper to make his name in the hard-to-impress US market. His debut studio album Can’t Rush Greatness is out on January 24, trailed as a coming-of-age story about struggle and triumph. Sam Fender’s music is big in heart and sound. It has commandeered the biggest stages too. The “Geordie Springsteen”, as the North Shields singer-songwriter has been dubbed, sold out a December arena tour of UK and Ireland in less than an hour. Stadium dates follow in the summer, including three homecoming shows in Newcastle, and he’s among the bookies’ favourites to headline Glastonbury. Meanwhile, his third album, People Watching, arrives on February 21. Following 2021’s autobiographical Seventeen Going Under, it is billed as chronicling other people’s lives. One of his heroes features on it: not Springsteen, but The War on Drugs’ Adam Granduciel. Lady Gaga’s recent album of jazz standards, inspired by her role in Joker: Folie à Deux, was collateral damage of the film’s flop: it barely scraped into the US top 2

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THE WEEKND MUSIC RAP CENTRAL CEE SAM FENDER LADY GAGA

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