Deceit's The Ordinary has been a bright spot as the Estée Lauder Cos. continues to struggle.
Lauder first invested in Deciem in 2017, increased its stake to become majority owner in 2021, and recently exercised its option to purchase the remaining interests for an estimated $860 million. The total investment adds up to about $1.7 billion, net of cash.
released last month, Freda said The Ordinary was one of five brands driving organic sales growth, with hero products and highly sought innovation.
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