Maria Lourdes Santos did not invent the iconic Jollibee Chicken Joy, which has captured the palates not just of Filipinos but people in those countries where the giant food franchise has established itself.
Recipients of the 9th Mariang Maya Award, which will highlight the anniversary celebration, include Philippine Daily Inquirer’s former art director, Emelyn Advincula-Villariba, a UP fine arts graduate, major in editorial design, for outstanding achievement in visual journalism.
“Jollibee thought it was time to create the formal research and development unit,” she recalls. The chain, which started in 1975 selling ice cream, had expanded its product offerings to include burger, spaghetti and palabok. In 1980, it developed the recipe for the iconic Chicken Joy. She says Jollibee had to improve its chicken supply chain to grow its business at the time. “[And while] recipe is important in product development, continuous improvement is just as important.
Before she left the company in 1986, Santos also presided over the development of other products that have since become staples on Jollibee’s menu.
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