John Lamb is the Chief Marketing Officer at Elo. Read John Lamb's full executive profile here.
Tech solutions are helping convenience stores deliver restaurant-quality food as part of an overdue image reboot.
These developments have changed the definition of convenience on the road. Convenience stores once meant efficient—but low quality. Today, they can deliver the full customer experience. Gone are the days of gas stations offering only soda machines and dirty restrooms. The leading players in this space are not just remaking the image of gas stations, but raising the stakes for everyone.in 2022, mostly due to higher gas prices.
Integrating this new technology is not without its challenges as stores attempt to adapt to new customer expectations. Independent franchisees own many locations, so it can be difficult to get buy-in and roll out new solutions uniformly across a network. It can be a slow and cumbersome process to modernize when stores have added hardware on an ad hoc basis over time. However, this technology is here to stay. We suggest making incremental updates and iterations to keep the systems modern rather than trying to do a full overhaul all at once. This kind of staged approach may be necessary as convenience stores seek a point of difference in a crowded marketplace.. Currently, all of its U.S.
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