The man behind the Spice Girls and S Club 7 has launched his latest pop group with the help of TikTok.
It hardly seems organic - but Fuller has long been an advocate of brand partnerships, using the marketing might of companies like Pepsi, Benetton and Faberge to promote the Spice Girls in the 1990s.Although the app's main "For You" page chooses videos algorithmically - serving up content based on the sorts of things you've watched in the past - TikTok's music team can curate the music that's suggested on the "Sounds" page.
Fuller's other big pop project, Now United, might provide an indication of how The Future X will fare. Fuller, rather chillingly, billed them as "the first group to offer open access to their music and lives in real time".
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