Kevan Yalowitz, Accenture Software and Platforms Industry Lead. Read Kevan Yalowitz's full executive profile here.
Marathon runners spend months training, and when race day arrives, it is filled with excitement, cheering crowds and nerves. Runners are often warned to hold that excitement at the beginning of the race so they don't come out too strong. Inevitably, after the start of the race, runners hit the"middle mile"—legs are heavy, and the finish line isn't close enough for motivation.
For even the most seasoned runners, there comes a time during a marathon when fatigue overwhelms excitement. Similarly, even the most sophisticated software and platforms leaders—with top engineering talent and the best large language models —will face challenges integrating GenAI and driving adoption with their customers.
Software companies have been ahead of the curve when it comes to integrating GenAI into customer-facing products. However, unlocking the full promise of GenAI requires more than investment in technology; it requires a holistic approach where AI is treated as the foundation for the reinvention required to be a future tech industry leader.
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