The landmark resort has weathered many changes over the past century.
Stained glass over the entrance to the Rosarito Beach Hotel, with the image of the late owner Maria Luisa Chabert. Photo taken iin July 2024. As you walk through double doors into the Rosarito Beach Hotel, the first thing you see is a fan-shaped piece of stained glass over the door with a fetching señorita. Below the glass, an inscription reads in Spanish “Through this door enter the most beautiful women in the world.
In 1929, it was purchased by prominent Baja businessman Manuel Barbachano, who expanded and renamed it the El Rosarito Beach Resort and Country Club. And her husband made good on his promise to build her a mansion, which today houses the elegant tiled spa and Chabert’s, the fine dining restaurant that recently reopened after a long closure.
As the rich people flew elsewhere, the hotel’s clientele demographic shifted to middle-class people who enjoyed the historic atmosphere and amenities. Originally, the plan had been to sell half the condos and keep the others as rentals, but ultimately 80 percent were sold to raise additional capital. Many are still rented out by their owners.The real estate crash that began in 2008 in the U.S. had dire repercussions for the resort, with occupancy falling as low as 5 percent. Then, there was the swine flu epidemic in 2011, and increasing fears about drug cartel violence.
The elder Torres retired in 2021 and handed the hotel over to his five children, with oldest son Hugo Antonio as the managing partner.
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