The Jets’ 2024 Schedule Will Say a Lot About the NFL’s Goals

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The Jets’ 2024 Schedule Will Say a Lot About the NFL’s Goals
New York JetsAaron RodgersNFL Schedule
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Will the league double down on the reality show, or scale back on showing last season’s most disappointing team?

Imagine sitting in the NFL schedule makers’ suite with full decision-making power and seeing an opportunity to pit the New York Jets against the Denver Broncos onfor a perceived inability to coach Russell Wilson, just months before Payton then shoved Wilson out the door and endured the biggest dead-cap hit in NFL history for his troubles.

And while this is not a prediction—colleague Albert Breer actually brought the possibility to my attention while taping this week’s—it’s a window into how the NFL seems to operate when putting together the order of its yearly slate. Last year, it was almost egregiously tailored toward creating an attractive schedule of games with a strong narrative backbone, seemingly at the detriment of some less-interesting teams that had to slog through the season.

This year, we’re left wondering whether the lineup will be as merciless, and the Jets are front and center as a kind of test case as to how little the league cares about the side effects of its own appetite for games that get people talking. In 2023, the Jets had a ridiculous six prime-time or standalone games as a result of signing Rodgers and pairing him with a promising young team that featured both the reigning Offensive and Defensive Rookies of the Year.

So, we’ll see how the NFL decides to treat the Jets in 2024, whether they double down on the reality show or return the favor with a more generously anonymous slate.

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