Rokh is the latest brand to join forces with high-street giant, H&M. Here’s everything you need to know about the collection.
When Rok Hwang, creative director at Rokh, was developing his upcoming collaboration with H&M, he went through great pains to achieve the perfect shade of beige. It had to be one that was neither too “formal” nor too “school uniform,” and one that felt “just the right side of vintage”—a touch more black was needed, apparently.
’s Special Prize followed two years later. This year’s H&M collaboration also places him at the end of a long line of influential design talent that has partnered with the high-street store – from Karl Lagerfeld to Isabel Marant, Comme des Garçons to Simone Rocha. To say he has been busy is an understatement.
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