From TikTok tutorials to coveted designer packaging, lip balms have undergone a major transformation, becoming the new beauty world status symbol. This article explores the reasons behind this phenomenon, highlighting the shift towards luxurious ingredients, playful flavors, and the 'skinification' of beauty.
White glove lip service incoming. Lip balms used to belong in the pile of 'necessary but unsexy' beauty products. The hydrating power of old-school salves such as ChapStick, Vaseline and Aquaphor was never called into question – just their no-frills, medicinal packaging. There was no carefully choreographed TikTok tutorial for how to apply them.
The lip-tint-in-phone-case is one of the biggest conversation starters whenever I whip it out in a bar or on the bus. So why the balm boom? One reason could be the ‘skinification’ of just about everything in beauty right now – and, make no mistake, viral lip balms take their job of hydrating your lips very seriously.
LIP BALM BEAUTY TRENDS TIKTOK SKINCARE LUXURY PRODUCTS
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