From Nike to The North Face, the automobile normcore aesthetic is seeping into the greater design industry.
Artists and designers have always found inspiration in unexpected places: Charles and Ray Eames’s iconic molded plywood chairs were influenced by the design of World War II leg splints. Frank Lloyd Wright looked to nature, presumably nautilus shells, for the design of the Guggenheim. And Andy Warhol was a fanatic for the humble Campbell’s Soup can. But the newest place that creatives are looking for inspiration might be the most unexpected yet: their car windows.
Designers’ contemporary reinterpretations of this automotive normcore, as it’s come to be known, vary widely—some faithfully replicate the exact forms and layout of the car window, while others use these icons as a springboard to make their own structured lockups of geometric symbols, phrases, and shapes. The trend has shown up in more industries than not in the last few years: luxury speakers, Gen-Z-friendly makeup, South Korean streetwear, and just about anything from Nike.
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