Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
Last week, London Museum unveiled a new logo to accompany its new name. And it certainly made a splash , with the glitter pooing clay pigeon by Uncommon Creative Studio marking a radical departure from typically stuffy museum branding. But as every graphic designer learns at some point in their career, you can't please everyone.
Various news outlets are reporting that locals are 'divided' over the design, with plenty of voices of dissent online. One particularly rattled Telegraph writer even."And the combination is designed to make people think differently about London."The pigeon and splat speak to a historic place full of dualities, a place where the grit and the glitter have existed side by side for millennia. We share our city with others, including millions of animals.
But in the days since the reveal, X users have declared the logo a"waste of time", while museums Substacker Maxwell BlowfieldA pigeon shitting. 2000 years of history in the world’s greatest city and the best they could come up with is a pigeon shitting.I am so sick of this deliberate,incessant debasing of our culture. https://t.co/aKu1pig4btin 2014? That one's still around), but I'm a little disappointed to see vitriol aimed at such a fun design.
Thankfully, not everyone is hating it online."I absolutely love the new pigeon branding... clever, witty, memorable and completely nails the subject matter. If you don't like it, never speak to me again," one X user.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.Star Wars Outlaws will let us recreate the look of the movies
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Delightful new London Museum logo lands with a splatDaniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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