'Barbiecore' has a long, complicated history
, Nicole Richie, and Britney Spears, whose outfits, meticulously covered in tabloids, were hyper feminine and often pink or glittery, says Lisby. Costuming for films like, featuring distinct female characters in bright pink, also played a role in the trend’s popularity.
“People are really latching on to escapism and things that they know and feel safe with,” she says. “When we think about this trend [Barbiecore], it’s pretty, it’s hot pink, it’s not too complex—I think people are craving a time when things felt less heavy.”’s release undoubtedly plays a part, too, in the trend’s reach.
“The world is on fire and all the news is dark,” she said. “But there’s this bubbly, light, sparkly fantasy phenomenon out there that people can hold onto for a few minutes.”Huggard adds that Barbiecore’s appeal lies in its accessibility. While Mattel and the Barbie doll have been criticized for promoting narrow beauty ideals, particularly when it comes to size and race, Barbiecore is a trend that everyone can take part in on some level.
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