Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
It's one of the most ubiquitous logos in the UK, but many won't have looked closely enough at the Lyle's Golden Syrup lion to notice that it's dead – and swarming with flies. The macabre design has beenLyle's has replaced the logo on its squeezy syrup bottles with a simpler image of a lion's face. The animal looks much happier - but some are displeased that the design, a Guinness World Record holder for longest running branding, has been changed at all.
As for why the brand had such a gruesome logo in the first place, the key is in the tagline,"Out of the eater, something to eat; out of the strong, something sweet." The phrase comes from the Biblical tale of Samson. The story goes that Samson killed a young lion with his bare hands. When he goes back a few days later, he finds bees have made a hive in the carcass, so he helps himself to some honey. Asked by his parents where the bounty came from, he utters this line.
Unbelievable! @TateLyleSugars Why did you give into this nonsense? The woke brigade probably don't even buy your product. Idiotic.Woke brigade forces Lyle kitchen staple Lyle's Golden Syrup falls victim to woke https://t.co/8bPtRO4i7S, have accused Lyle's of pandering to the"woke brigade" by changing its logo. Which, let's face it, is ridiculous. Lyle's made no reference to the original design in its announcement, let alone anyone being offended by it.
Time will tell if the rebrand will prove successful – in the meantime, if you're looking for more design inspiration, check out theDaily design news, reviews, how-tos and more, as picked by the editors.Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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