‘The male, white, cycling enthusiast niche has reached its natural limit’ Cycling must address lack of diversity, says Bicycle Association, as it urges bike industry to change if it wants to grow and reach new customers cycling
, published today, men currently occupy the vast majority of roles within the UK cycling industry. Men also make twice as many cycling trips as women, with 73 percent of women who live in cities never riding a bike .
That anecdotal evidence is backed up by the low participation levels in cycling for these groups. Only 14 percent of members of ethnic minority groups, 12 percent of people with disabilities, and 19 percent of LGBTQ+ people cycle regularly. “We can assume that as these policies and investments are delivered, cycling will grow. The potential is very significant.
“Our workforce is the ‘frontline’ of cycling, the consumer face. We sell cycling to would-be cyclists on a daily basis. As an industry, one of the most important things we can do therefore is to take action so we better reflect our target market. Brompton, Giant, Trek, Specialized, Raleigh, Schwalbe, and Halfords are among the companies that have already signed the pledge, while cycling bodies such as British Cycling, Sustrans, Cycling UK, and the Bikeability Trust have also backed the project’s aim. into the experiences, wants, and needs of people around diversity, equity, and inclusion.
“The project then aims to provide targeted support to employers, sharing best practice from within and outside cycling to help them implement their strategic commitments to diversity, equity, and inclusion, while building an inclusive professional network for women and other marginalised groups.”
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