Roger Dubuis Chief Marketing Officer Sadry Keiser digs into the story of the Excalibur Spider Flyback Chronograph while explaining how to introduce the brand to people who are entirely new to the world of watches
.Sadry Keiser has one of the most unusually authored biographies of any watch industry executive. To be fair, the Chief Marketing Officer of Roger Dubuis probably shares this feature with some of his colleagues because it is so very Roger Dubuis. The company calls itself the “bad boy of the Geneva watch industry,” and it is not difficult to see why. Just look at the watches, and Keiser’s official portrait.
The youthful Keiser – his official information does not list his age but that is as expected of Roger Dubuis because age is nothing but a number here – likes to think of himself as a bridge between the technical side of the story and the design team. In his role as Chief Marketing Officer, he is also a bridge between the brand and the media, and by extension, the public.
What I mean by playing with the architecture while keeping elements of tradition is that the column wheel for sure, but we put this on the front of the calibre . So, once again reengineering the architecture of the calibre to bring specific signatures on the way that people are seeing it. Close-up of the Excalibur Spider Countach Double Tourbillon that calls attention to the motorsports affiliations that Roger Dubuis likes
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